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Latinas Have Always Driven Beauty Trends. Now, Founders Want to Own Them

For generations, Latinas have served as the unspoken engine of the multi-billion-dollar beauty industry, pioneering trends, championing cult-favorite products, and setting cultural benchmarks long before mainstream boardrooms took notice. Yet despite making up 20% of...

rifanmuazin • 7 min read
Latinas Have Always Driven Beauty Trends. Now, Founders Want to Own Them

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