As the Latin music landscape continues to evolve with cross-genre experimentations, high-profile collaborations, and highly anticipated album releases, Billboard has officially opened its weekly New Music Latin poll. Curated by the expert editors of both Billboard and Billboard Español, the weekly feature shines a spotlight on the standout tracks, blockbuster albums, and unexpected artistic partnerships making waves across the global charts.
This week’s selection offers an eclectic mix of sounds, ranging from upbeat cumbia-pop fusions and fiery regional Mexican tracks to deeply personal studio albums from legendary figures in the genre. Fans and music enthusiasts have been invited to review the latest drops and cast their votes for their favorite release before the polls close.
Maluma and Yami Safdie Team Up for "Felicidades"
Among the most notable collaborative efforts dropping this week is the unexpected pairing of Argentine songstress Yami Safdie and Colombian superstar Maluma. The two artists have joined forces for the first time on "Felicidades," a vibrant cumbia-pop fusion track that puts a fresh, empowering spin on moving on from a toxic relationship.
The upbeat single is designed as a rallying cry for anyone who finds themselves newly single and looking to reclaim their personal power. Rather than mourning a separation, the catchy collaboration encourages listeners to embrace their self-worth and celebrate stepping away from unfulfilling dynamics.
“Congratulations on having made the best decision of your life […] because it truly is better to be alone than to live a fake love,” the empowering chorus declares.
The pairing brings together two distinct corners of the Latin music market. Safdie, known for her delicate lyricism and modern pop sensibilities, blends seamlessly with Maluma’s signature charismatic delivery. The accompanying visual and audio release underscores the track’s carefree message, positioning it as an instant anthem for emotional independence and fresh starts.
Daddy Yankee Returns With 15-Track Studio Album La Postal
In a major surprise for the global reggaetón community, Daddy Yankee has officially made his return with a brand-new studio album titled La Postal. The expansive 15-track set demonstrates the legendary Puerto Rican artist’s incredible versatility, traversing a wide sonic spectrum that includes pop, bachata, and traditional reggaetón.
The release of La Postal comes at a momentous time for the icon, who has also been named The Latin Recording Academy’s 2026 Person of the Year. Throughout the new album, Daddy Yankee collaborates with a powerhouse lineup of guest artists, including Cardi B, Myke Towers, and Danny Ocean, bridging generational divides within contemporary Latin urban and tropical music.
Far from a standard club-oriented record, La Postal focuses heavily on delivering feel-good melodies and deeply romantic storytelling. In an official press statement accompanying the album’s release, the artist opened up about the personal inspiration and vulnerability behind the project.
“I wanted to tell the real story of love: what we experience, what we feel, and what we often don’t know how to express. A love that isn’t always perfect or fake. A love that is raw and real, with its moments of happiness, its contradictions, its wounds, its goodbyes, and its healing,” Daddy Yankee explained.
He further elaborated on the multi-faceted nature of the themes explored across the 15 tracks, noting that the record draws directly from lived realities.
“This album comes from the real experiences we go through in a relationship: true love and true heartbreak, without filters and without pretending. It talks also about the love of family, the discipline of loving yourself and the love that comes from having faith. These are stories I have lived, witnessed and carried with me.”
A Star-Studded Slate of Collaborations and Releases
Beyond the headline-grabbing releases from Maluma, Yami Safdie, and Daddy Yankee, Billboard’s weekly recommendations highlight a diverse array of cross-cultural and genre-bending projects making noise across the industry.
Among the standout tracks featured in this week’s polling lineup are fiery new collaborations that showcase the breadth of Latin music today. Los Dos de Tamaulipas and Frontera joined forces for the spirited regional track "Piquito," while legendary guitar virtuoso Santana teamed up with celebrated singer-songwriter Natalia Lafourcade for the poignant release "Hermano." Additionally, real-life Latin music couple La Joaqui and Tiago PZK joined creative forces on "Obsesión," which boasts production from hitmaker Ovy on the Drums.
The crowded slate also features fresh new music from prominent artists such as Emilia and Codiciado, giving fans an abundance of options across pop, urban, and regional Mexican genres.
Music lovers can stream the latest offerings and cast their votes in the official New Music Latin poll. The results of the weekly survey are scheduled to be published following the close of the voting window, which concludes at 11 a.m. ET on Monday, November 2.
