Primero, an artificial intelligence startup operating at the intersection of Mexico and Colombia, has successfully raised $12 million in a seed funding round co-led by prominent venture capital firms Kaszek and General Catalyst. The substantial capital injection also saw participation from a roster of specialized institutional investors, including Definition Capital, Conviction, and 8VC, alongside contributions from a select group of angel investors. This high-profile backing highlights the growing investor confidence in Latin America’s enterprise technology sector, particularly in solutions designed to streamline complex business data and deployment architectures for artificial intelligence.

At the core of Primero’s market offering is its proprietary platform, Primia, which is engineered to solve one of the most persistent hurdles for large-scale enterprises: data fragmentation. Modern corporations typically rely on a disjointed ecosystem of software applications, ranging from enterprise resource planning and customer relationship management systems to financial ledgers, warehouse management software, and disparate document repositories. Primia connects directly to these existing client systems, aggregating information into a unified data layer. This foundational infrastructure empowers corporations to securely deploy customized artificial intelligence agents equipped with rigorous authentication protocols, robust governance frameworks, and comprehensive traceability features.

The newly secured $12 million in seed funding will be channeled primarily toward expanding the capabilities of the Primia platform and accelerating Go-To-Market efforts across the region. Primero aims to help a larger volume of large enterprises throughout Latin America seamlessly integrate advanced artificial intelligence capabilities into their daily operations. By bridging the gap between legacy corporate databases and modern generative or agentic AI architectures, the startup addresses the operational friction that traditionally prevents large organizations from adopting cutting-edge technology at scale.

Headquartered in Mexico City, Primero maintains a strategic regional footprint with established offices in Bogotá and Madrid, positioning the company to serve the burgeoning Hispano-American enterprise market as well as bridge cross-Atlantic technological demands. The startup’s enterprise client roster already features notable names across various industries, including energy and mobility giant Terpel, fitness chain Smart Fit, agricultural and food processing enterprise Verde Valle, and the Secretariat of Economic Development for Mexico City. These deployments demonstrate the platform’s versatility in handling diverse workloads across government, retail, energy, and logistics sectors.

The participation of heavyweight investors such as Kaszek and General Catalyst underscores the regional and global ambitions of the enterprise software startup. Kaszek is widely recognized as one of Latin America’s most influential venture capital firms, having backed many of the region’s most successful technology unicorns, while General Catalyst brings a vast global network and deep expertise in enterprise software and artificial intelligence scaling. Additional backers like Definition Capital, Conviction, and 8VC further reinforce the technical depth of the financing syndicate, bringing specialized knowledge in enterprise SaaS, infrastructure, and applied AI models.

As Latin American enterprises increasingly look toward digital transformation to improve efficiency and remain competitive in global markets, the demand for secure, governable, and scalable AI infrastructure has intensified. Large organizations can no longer rely on ad-hoc implementations of standalone language models; they require integrated data pipelines that respect strict security requirements, regulatory compliance, and internal governance. Primero’s approach of creating a centralized data layer before deploying AI agents speaks directly to these corporate requirements, ensuring that automated decision-making and operational workflows remain transparent and traceable.

With fresh capital secured from some of the industry’s most discerning venture capital funds, Primero is well-positioned to accelerate its product roadmap, deepen its engineering talent pool, and expand its footprint among major corporations throughout Latin America and beyond.