The artificial intelligence landscape in Latin America has reached a significant milestone with the announcement that Primero, a burgeoning AI startup operating out of Mexico and Colombia, has successfully raised $12 million in a seed funding round. The investment was co-led by prominent venture capital firms Kaszek and General Catalyst, signaling strong regional and international confidence in the company’s technological framework. The funding round also saw participation from a slate of specialized and high-profile institutional investors, including Definition Capital, Conviction, and 8VC, alongside a cohort of strategic angel investors who recognized the growing demand for enterprise-grade AI integration tools within the region.
At its core, Primero is addressing one of the most persistent operational hurdles facing modern large-scale enterprises: the fragmentation of data across disparate legacy and modern software systems. Large organizations typically rely on a complex web of enterprise resource planning applications, customer relationship management software, financial databases, warehouse management systems, and specialized document repositories. While these systems are vital for day-to-day business functions, they frequently operate in isolation, creating data silos that prevent companies from effectively leveraging advanced automation and artificial intelligence technologies.
To solve this challenge, Primero has developed a proprietary platform called Primia. The platform is engineered to connect seamlessly with a client’s existing suite of enterprise software, bridging the gaps between isolated databases and disparate applications. By interfacing directly with these established tools, Primia aggregates and harmonizes information from across the entire corporate ecosystem into a unified data layer. This centralized architecture serves as the foundation that allows major enterprises to deploy sophisticated artificial intelligence agents safely and efficiently throughout their operations.
Crucially, Primero’s platform is designed with enterprise-level security, compliance, and operational integrity in mind. Deploying artificial intelligence within large organizations requires rigorous oversight, particularly when dealing with sensitive financial records, proprietary corporate data, and customer information. Primia addresses these concerns by incorporating robust authentication protocols, strict governance frameworks, and comprehensive traceability features. These safeguards ensure that corporate leadership and IT departments maintain complete visibility and control over how AI agents access, process, and utilize enterprise data.
With the fresh capital secured from its $12 million seed round, Primero plans to accelerate the expansion of its platform capabilities and extend its reach to a broader array of large enterprises across Latin America. As regional corporations increasingly seek to modernize their workflows, optimize supply chains, and automate administrative overhead, demand for secure and scalable AI integration layers has surged. The investment will enable the startup to enhance its technological infrastructure, grow its engineering and customer success teams, and solidify its market position as a primary partner for digital transformation in the region.
Headquartered in Mexico City, Primero maintains a strategic regional footprint that reflects its bi-national origins and international ambitions, with established offices in Bogotá and Madrid. This geographic positioning allows the company to closely serve key Latin American markets while maintaining a bridge to European technological and operational networks. Primero’s growing client roster already includes a diverse group of prominent corporations and public entities, spanning critical sectors such as energy, retail, consumer goods, and municipal governance. Notable organizations utilizing Primero’s solutions include fuel and energy provider Terpel, fitness chain Smart Fit, consumer goods company Verde Valle, and the Secretariat of Economic Development of Mexico City.
The participation of leading international venture capital funds such as General Catalyst and Kaszek underscores the growing maturity of the Latin American technology ecosystem. Investors are increasingly looking beyond basic consumer applications and regional adaptations of global models, focusing instead on deep infrastructure, enterprise software, and foundational technologies that address complex operational challenges. By streamlining how large corporations adopt and govern artificial intelligence, Primero is positioning itself as a vital enabler of enterprise modernization, setting the stage for broader technology adoption across the region’s corporate sector in the years to come.
