Music and gastronomy are set to collide in the vibrant heart of Miami as Eater and Billboard announce their first-ever partnership for a high-profile culinary and musical convergence. Billed as "El Pre Party," the exclusive event serves as the ultimate pre-show celebration leading directly into the highly anticipated Billboard En Vivo concert experience during Latin Music Week. Scheduled for Wednesday, October 21, at the popular Wynwood Marketplace, the inaugural event promises to blend the city’s most dynamic culinary talents with some of the biggest names in Latin music.
The collaborative gathering is designed to offer attendees an immersive cultural experience that bridges the gap between Miami’s thriving food scene and the international prestige of Latin Music Week. According to event organizers, El Pre Party will function as a curated gastronomic journey, showcasing bites, drinks, and culinary creations from some of the city’s most talked-about restaurants. Eater editors have carefully selected a lineup of local culinary stars to represent the authentic flavors and innovative spirit that define Miami’s contemporary dining landscape.
Among the standout culinary highlights of the evening will be a special, exclusive dish created in collaboration with retail giant Walmart. This unique menu item is expected to draw significant attention from food enthusiasts eager to see how mass-market retail and high-end local culinary curation intersect in a live festival environment. Throughout the venue, guests will have the opportunity to sample a wide array of exclusive dish drops, chef-led collaborations, and custom-crafted cocktails, ensuring that the gastronomic component matches the high energy of the musical performances that follow.
Beyond the food and drink offerings, El Pre Party is engineered to keep guests thoroughly entertained with a robust lineup of live programming. The schedule features dynamic DJ sets, intimate performances from rising musical artists, surprise guest appearances, and various pop-up experiences designed to happen exclusively within the perimeter of the pre-party event. These curated moments aim to build anticipation steadily throughout the evening, seamlessly transitioning attendees from a relaxed, foodie-centric atmosphere into the high-octane environment of the main stage.
Once the pre-party concludes, the momentum will shift directly to the Billboard En Vivo performances, where attendees with event access will witness headline sets from prominent Latin music artists. The musical bill is anchored by star performers Jay Wheeler and Zhamira, alongside special guest Conep. The pairing of these contemporary artists with Miami’s premier culinary scene is expected to draw a diverse crowd of music industry professionals, local foodies, fans, and culture enthusiasts alike.
The event will take place at Wynwood Marketplace, an open-air venue well-known for hosting large-scale cultural gatherings, art installations, and entertainment experiences in one of Miami’s most creatively vibrant neighborhoods. Tickets for El Pre Party are currently priced at $75. The admission fee covers comprehensive access to all of the evening’s food dishes and beverage samples, general admission entry to the Billboard En Vivo concert featuring Jay Wheeler, Zhamira, and special guest Conep, as well as eligibility for various on-site exclusives and perks. As Latin Music Week draws closer, organizers anticipate strong demand for tickets from both local residents and international visitors traveling to Miami for the week’s extensive slate of industry panels, showcases, and celebrations.
