As the nights grow longer, the crisp autumn air settles in, and haunt attractions spring to life across the country, it becomes impossible to escape the familiar, haunting beats of Michael Jackson’s "Thriller." This annual cultural shift signals the arrival of the Halloween season, a period when enthusiasts dive headfirst into carving pumpkins, marathoning classic horror films, and planning elaborate, show-stopping costumes.
Over the years, the cultural footprint of Halloween has expanded dramatically. What was once celebrated as a single night of fright has evolved into a vibrant, 365-day lifestyle for millions who embrace the macabre around the clock. For those who feel a rush of excitement the moment October approaches, social media has become an essential hub for community, inspiration, and spine-tingling entertainment.
Across digital platforms, a dynamic wave of Latinx content creators is leading the charge, redefining what it means to keep things spooky. From reviewing terrifying cinematic masterpieces and investigating real-world paranormal phenomena to crafting gothic home decor and designing award-winning yard haunts, these individuals serve as vital sources of creativity and expertise. Whether audiences are searching for the latest horror film releases, local spooky events, or deep dives into the occult, a thriving community of creators is ready to deliver their ultimate Halloween fix.
GhoulDaddies
Partners Matthew Chavana and Paul Silva form the creative force behind GhoulDaddies, a prominent presence in the digital horror space. The couple’s journey into content creation began entirely by accident when they posted a TikTok video documenting an extreme haunt they attended on their first date.
The video drew an overwhelmingly positive response from viewers, prompting the couple to continue sharing their dark adventures online. Today, their portfolio has expanded significantly. They regularly cover major Halloween industry events, serve as official ambassadors for the prestigious horror magazine Fangoria, host exclusive advanced screenings for upcoming horror films, and collaborate with major theme park haunts, including Knott’s Scary Farm. For followers looking to stay ahead of the cultural curve and avoid missing out on premier seasonal events, GhoulDaddies offers a comprehensive inside look into the world of modern scares.
Horror Girl Problems
Angel Melanson is the creative force behind Horror Girl Problems, a multifaceted platform encompassing a dedicated blog, a popular podcast, and an active YouTube channel. Melanson launched these platforms to channel her lifelong passion for the horror genre into meaningful commentary and community building.
Beyond reviewing films and sharing personal insights, Melanson uses her digital footprint to advocate for underrepresented groups within the broader entertainment industry, explicitly highlighting women, the Latinx community, and LGBTQIA+ creators. Her dedication and sharp perspective eventually caught the attention of Fangoria, leading to her appointment as the magazine’s digital editor—a monumental achievement given the publication’s storied history and revered status within the horror community. Through her various channels, Melanson continues to share highlights from high-profile industry events, in-depth interviews with prominent figures in the horror movie sphere, and thoughtful critiques of contemporary cinema.
The Lair of Voltaire
Long before the modern boom of online gothic aesthetics, Aurelio Voltaire was busy establishing himself as a foundational figure in the subculture. A Cuban American musician and multidisciplinary artist, Voltaire has been composing dark cabaret music since the 1990s, all while maintaining an unmistakable and influential macabre sense of style.
In addition to his prolific music career, Voltaire possesses a sharp eye for gothic interior design, a talent that inspired his hit YouTube series, "Gothic Homemaking." The series appeals directly to fans of do-it-yourself craftsmanship, offering detailed tutorials on how to build striking pieces like cemetery gate lamp posts or intricate apothecary cabinets. His distinct approach to interior design earned high praise from The New York Times, which profiled him as "the Martha Stewart for macabre homemakers." The runaway success of the YouTube series ultimately translated into a major book deal, resulting in the publication of Gothic Life: The Essential Guide to Macabre Style.
Vamp
LeeAnna Vamp, widely celebrated by her community as the "ghoul of your dreams," has emerged as a contemporary successor to classic horror icons like Vampira. Of Mexican and Lebanese descent, this multihyphenate Latina has carved out a significant space for herself across the Halloween and horror landscapes.
Her creative endeavors include co-hosting the podcast and YouTube show Let’s Get Spooky alongside her co-host, AJ. Together, the duo explores a vast array of dark and unusual topics, ranging from real-life dangers and creepy urban legends to hazardous novelty toys. They also provide exclusive behind-the-scenes coverage of major industry attractions, such as Universal Studios Halloween Horror Nights. In addition to event coverage, Vamp has conducted interviews with notable actors in the genre, including David Dastmalchian from Late Night With the Devil and Norman Reedus from The Walking Dead, blending entertainment with insider industry knowledge.
Rawl of the Dead
Rawl Paredes established Rawl of the Dead as a visual homage to the shadows, channeling his appreciation for darkness through the medium of photography. His camera captures an evocative array of monsters, gothic figures, and horror-inspired cinematic narratives.
A glance through his expansive portfolio reveals carefully curated photo shoots drawing inspiration from iconic horror antagonists, Victorian-era aesthetics, and the broader goth subculture. Beyond his digital galleries, Paredes extends his artistic footprint into the physical world by hosting an annual photo booth at the popular horror convention Midsummer Scream, with past iterations featuring eerie Nosferatu themes. On his accompanying Rawl of the Dead podcast, Paredes engages in thoughtful discussions regarding photography and horror, regularly welcoming guest creators from the dark alternative scene.
Steffany Strange
With an audience of nearly 700,000 followers on TikTok, Salvadoran American content creator Steffany Strange has built a massive platform centered around the arcane and the uncanny. Gifted with psychic medium abilities, Strange utilizes her platform to investigate supernatural mysteries, share first-hand paranormal accounts, and guide others seeking to understand their own intuitive gifts.
Recognized as a credible voice in her field, Strange’s expertise has taken her far beyond social media. She has been featured on the CW network’s Mysteries Decoded and has lent her voice as a narrator for BuzzFeed Unsolved. Additionally, she hosts her own podcast, Getting Strange with Steffany Strange, where she unpacks complex and mysterious subjects for an audience eager to explore the unknown.
Señor Scary
Operating one of the internet’s most comprehensive horror and Halloween blogs, creator Jerry launched Señor Scary more than a decade ago to chronicle his deep-seated passion for the macabre, the paranormal, and seasonal festivities.
The blog serves as an invaluable resource for enthusiasts seeking seasonal inspiration, offering detailed advice on eerie home decoration, proper pumpkin carving techniques, horror film recommendations, and recipes for themed treats and beverages. Beyond his digital writing, Jerry is an accomplished yard haunt designer, having constructed multiple award-winning home displays featuring culturally rich themes inspired by Latin American folklore, including La Chupacabra, La Muerte, and La Llorona.
Haunted LA Girl
Tammie Merheb-Chavez invites audiences into the darker corners of history and urban exploration through her chilling investigations into the paranormal and true crime.
Serving as a co-host of the podcast Hollyweird Paranormal, Merheb-Chavez also maintains a robust digital presence on TikTok under the handle Haunted LA Girl. Through her engaging video content, she has cultivated a dedicated following fascinated by her explorations of the uncanny. Her coverage spans deep dives into historically haunted locations across the United States, analyses of classic and contemporary horror cinema, and explorations of traditional Latinx folklore and urban legends.
The Art of Sammy Ruiz
Sammy Ruiz, who affectionately embraces the moniker "Halloween homie," initially launched his Instagram platform to share his distinct brand of spooky illustration work. As a visual artist, Ruiz has gained recognition for his playful yet ghoulish depictions of classic seasonal iconography, including pumpkins, bats, skeletons, and other creatures of the night.
In recent years, Ruiz has expanded his creative scope by merging his artistic pursuits with paranormal exploration, visiting some of Los Angeles’s most notoriously haunted landmarks. His location deep-dives have taken him to sites such as the Suicide Bridge in Pasadena, The Queen Mary in Long Beach, the Redwood Bar & Grill, and the historic Myers House in South Pasadena, documenting the intersection of local history and the supernatural.
Mujeres Macabre
Claudia Rojas brings a legendary aesthetic to life through her work as the creator behind Mujeres Macabre. A devoted fan of Cassandra Peterson, Rojas performs as an Elvira-inspired cosplayer known in character as "Elveera."
Channeling the iconic Mistress of the Dark, Rojas commands attention with her dramatic raven-colored beehive hairstyle, signature dark makeup, and slinky black gowns. She can frequently be found making appearances at horror conventions, theatrical film premieres, and various dark alternative events throughout the Los Angeles area and beyond, offering fans a vibrant glimpse into the enduring influence of classic horror hosts.
ScaredieCat Vasquez
For Justin "ScaredieCat" Vasquez, home is defined by the permanent presence of a haunt. As a dedicated devotee to all things horror and Halloween, Vasquez documents his experiences visiting extreme haunts and seasonal celebrations across the country.
Beyond documenting large-scale attractions, Vasquez utilizes his platforms to champion independent creators and small businesses operating within the macabre market, directing followers to unique merchants of dark goods. Fans can follow his adventures through video vlogs on his YouTube channel or tune into his podcast, Say Cheese-Meh and Die, where he and co-host Veronica engage in lively, horror-centric conversations.
