As the autumn nights grow longer, the unmistakable sights and sounds of the Halloween season begin to take over. From the ubiquitous notes of Michael Jackson’s "Thriller" echoing through shopping centers to elaborate haunt attractions opening their gates, the period marks a cultural high point for enthusiasts of the macabre. For many, however, the fascination with horror, the paranormal, and the dark aesthetic is not just a seasonal pastime—it is a year-round lifestyle. Over the past decade, the holiday and its surrounding subcultures have surged in mainstream popularity, creating a robust digital ecosystem for horror fans worldwide.
Within this thriving community, a vibrant group of Latinx content creators has emerged, bringing unique perspectives, cultural richness, and endless creativity to social media feeds. Whether exploring classic horror cinema, investigating real-world supernatural phenomena, or sharing tips on gothic home design, these creators serve as essential guides for anyone looking to tap into the darker side of entertainment. From prominent digital editors and acclaimed authors to podcasters and visual artists, these individuals are redefining what it means to keep things spooky online.
GhoulDaddies
For partners Matthew Chavana and Paul Silva, who together form the creative duo known as GhoulDaddies, entering the world of content creation was entirely unplanned. Their digital journey began when they shared a TikTok video documenting an extreme haunted attraction they visited on their very first date. The post quickly resonated with viewers, generating an overwhelmingly positive response that encouraged the couple to continue sharing their dark adventures.
Today, GhoulDaddies has grown into a prominent fixture within the horror community. Chavana and Silva cover major Halloween events, serve as official ambassadors for the legendary horror publication Fangoria, and host advanced screenings for upcoming genre films. Their work has also expanded into major industry collaborations, including partnerships with prominent theme park haunts like Knott’s Scary Farm. For followers looking to stay informed on the latest happenings in the horror scene, the duo provides a comprehensive look at the community without the fear of missing out.
Horror Girl Problems
Angel Melanson has carved out a significant space in the digital horror landscape as the driving force behind Horror Girl Problems, a multifaceted platform encompassing a blog, podcast, and YouTube channel. Launched to celebrate her deep-rooted passion for horror cinema, Melanson’s platforms have increasingly focused on highlighting underrepresented voices within the genre, specifically advocating for women, as well as members of the Latinx and LGBTQIA+ communities.
Melanson’s dedication and insightful commentary eventually caught the attention of Fangoria, leading to her appointment as the magazine’s digital editor—a monumental achievement given the publication’s historical prestige within the horror sphere. Through her ongoing work, she regularly shares coverage of industry events, conducts in-depth interviews with prominent figures in the horror movie industry, and continues to champion diversity within the macabre arts.
The Lair of Voltaire
Long before the current social media boom, Aurelio Voltaire was already establishing himself as a foundational figure in the gothic subculture. A Cuban American musician, Voltaire has been composing and performing dark cabaret music since the 1990s, maintaining a distinct and theatrical macabre personal style.
Beyond his musical career, Voltaire’s discerning eye for gothic aesthetics led to the creation of his popular YouTube series, "Gothic Homemaking." The DIY-focused show guides viewers through projects such as crafting cemetery gate lamp posts and building custom apothecary cabinets, earning him high praise from mainstream cultural publications, including The New York Times, which dubbed him "the Martha Stewart for macabre homemakers." The widespread success of the series eventually culminated in a book deal and the publication of his comprehensive guide, Gothic Life: The Essential Guide to Macabre Style.
Vamp
Often described as a modern-day iteration of the iconic horror hostess Vampira, LeeAnna Vamp has firmly established herself as a major presence in the worlds of Halloween and horror entertainment. Of Mexican and Lebanese descent, the multi-hyphenate creator has built a diverse portfolio of projects, most notably her podcast and YouTube show, Let’s Get Spooky.
Alongside her cohost AJ, Vamp explores a wide array of dark and unusual topics—ranging from historical true crime to vintage horror items—while providing exclusive behind-the-scenes access to major seasonal attractions like Universal Studios Halloween Horror Nights. Her platform has also featured conversations with notable figures in the entertainment industry, including actor David Dastmalchian from Late Night With the Devil and Norman Reedus of The Walking Dead.
Rawl of the Dead
For photographer Rawl Paredes, the dark alternative scene offers a rich palette for visual storytelling. Through his project Rawl of the Dead, Paredes captures monsters, gothic figures, and horror-inspired tableaus through a distinct artistic lens. His portfolio features photo series heavily influenced by iconic cinema characters, Victorian-era aesthetics, and traditional goth subculture.
In addition to his photography work, Paredes is a familiar face at genre gatherings, annually hosting a themed photo booth at the popular horror convention Midsummer Scream, including a notable Nosferatu-inspired installation. Through his accompanying podcast, he explores the intersection of photography, horror culture, and the creative processes of guests drawn from the dark alternative community.
Steffany Strange
With a massive following approaching 700,000 on TikTok, Salvadoran American content creator Steffany Strange brings a distinctly mystical element to the digital horror space. As a practicing psychic medium, Strange uses her platform to investigate supernatural mysteries, share paranormal encounters, and educate followers on the development of psychic abilities.
Recognized as an authority in her field, Strange has lent her expertise to television programming, appearing on the CW series Mysteries Decoded and providing narration for BuzzFeed Unsolved. She also hosts the podcast Getting Strange with Steffany Strange, where she examines arcane and uncanny phenomena in greater detail.
Señor Scary
Operating one of the internet’s most enduring Halloween-focused blogs, creator Jerry has spent more than a decade documenting his passion for horror, the paranormal, and the seasonal aesthetic through Señor Scary. The platform offers a wealth of resources for enthusiasts, providing guides on macabre home decoration, pumpkin carving techniques, film recommendations, and themed recipes.
Beyond his written content, Jerry is widely recognized for his elaborate, award-winning home haunt displays. Drawing heavily from cultural mythology and folklore, his past yard installations have featured themes centered around traditional Latin American legends such as La Chupacabra, La Muerte, and La Llorona.
Haunted LA Girl
Tammie Merheb-Chavez combines historical investigation with a passion for the eerie through her digital persona, Haunted LA Girl. As both a co-host of the Hollyweird Paranormal podcast and a regular video creator on TikTok, Merheb-Chavez has built an engaged audience interested in the darker histories of various locations. Her content frequently explores haunted landmarks across the United States, cinematic horror, urban legends, and traditional Latinx folklore.
The Art of Sammy Ruiz
Known within the community as the "Halloween homie," artist Sammy Ruiz initially established his Instagram presence to share his signature ghoulish illustrations, which feature stylized depictions of pumpkins, skeletons, and other classic horror tropes.
In recent years, Ruiz has expanded his creative scope to include paranormal exploration, documenting his visits to famously haunted locations throughout the Los Angeles area. His excursions have included investigations at sites such as the Suicide Bridge in Pasadena, the historic Queen Mary in Long Beach, the Redwood Bar & Grill, and the real-life Myers House in South Pasadena, offering followers a uniquely visual tour of Southern California’s haunted history.
Mujeres Macabre
Claudia Rojas channels the classic spirit of horror hostesses through her work as Mujeres Macabre. A devoted fan of Elvira, Mistress of the Dark, Rojas performs in detailed cosplay inspired by the iconic character. Adopting the stage name "Elveera," she recreates the signature gothic aesthetic—complete with a raven-colored beehive hairstyle and dramatic evening wear—while attending horror conventions, film premieres, and community gatherings throughout Los Angeles and beyond.
ScaredieCat Vasquez
For Justin "ScaredieCat" Vasquez, the appreciation of horror is a daily commitment. As a dedicated advocate for both extreme haunt attractions and independent spooky small businesses, Vasquez shares his experiences visiting seasonal events and discovering macabre merchandise through his YouTube channel and his podcast, Say Cheese-Meh and Die, which he co-hosts with Veronica to discuss all things horror-related.
