GRAND RAPIDS, Mich. — ProWood, a leading building products distributor and prominent manufacturer and treater of premium pressure-treated lumber, has announced its upcoming participation in AVANCE Global 2026. The company will join forces with Lowe’s for a series of high-profile panel discussions and showcase its extensive lineup of decking, framing, and outdoor living products at Booth 413 within the National Hispanic Construction Alliance (NHCA) Construction Village. The three-day event is scheduled to take place from September 14 to September 16, 2026, at the renowned Bellagio Resort and Casino in Las Vegas.
AVANCE Global 2026 is projected to draw more than 7,000 attendees, bringing together business leaders, entrepreneurs, investors, corporate executives, athletes, and cultural innovators. The event’s programming is specifically designed to center on Latino business growth, leadership development, and economic opportunity across various industries, with a strong emphasis on the building and construction sectors.
As part of their collaborative presence at the conference, ProWood and Lowe’s are scheduled to co-host two engaging panel discussions on Monday, September 14. These sessions are anticipated to draw significant interest from industry professionals looking to gain insights into supply chain dynamics, retail partnerships, and strategies for business expansion within the modern construction marketplace.
Darren Bennett, ProWood’s vice president of sales and marketing and a dedicated member of the NHCA Corporate Advisory Council, emphasized the strategic importance of the event for the company and the broader industry.
"AVANCE gives us the chance to meet directly with the Hispanic contractors, builders, and developers who are playing an important role in shaping the future of construction," Bennett said. "We’re excited to showcase our products, strengthen relationships across the industry, and support NHCA’s work creating new opportunities for Hispanic construction professionals."
At Booth 413, visitors will have the opportunity to explore a wide array of decking and outdoor living products either manufactured or distributed by ProWood. The hands-on display is designed to give contractors, developers, and builders a close-up look at the quality, durability, and aesthetic appeal of ProWood’s offerings, which are engineered to meet the rigorous demands of residential and commercial construction projects alike.
In addition to its decking solutions, the ProWood team will provide comprehensive information and product demonstrations regarding EDGE trim and siding lines. This includes a major focus on the newly introduced Arris exterior trim. The innovative product pairs advanced Surestone technology with minimal thermal movement, a critical engineering feature designed to keep mitered joints tight and visually seamless through drastic seasonal temperature swings and challenging weather conditions.
ProWood’s active participation in AVANCE Global 2026 represents a natural extension of its ongoing, strategic partnership with the National Hispanic Construction Alliance. First announced in early 2026, this formal alliance was established with the core mission of supporting sustainable career pathways, professional development, and business growth for Hispanic builders, contractors, and trade workers across the United States.
Following the event in Las Vegas, ProWood plans to extend its targeted outreach to the Hispanic construction community by participating in the upcoming Latino Builders Show, scheduled for September 24 at the Baltimore Convention Center. During this regional event, the ProWood team will present the interactive ProWood Level Slide Challenge, a dynamic contest designed to demonstrate the smooth, level, and reliable surface achieved when building with TrueFrame Joist technology.
For more detailed information regarding the event schedule, registration, and the full agenda for NHCA programming at AVANCE Global 2026, industry professionals and interested parties can visit the official NHCA at AVANCE portal online.
ABOUT PROWOOD
ProWood, a recognized brand of UFP Retail Solutions, LLC, and a subsidiary of UFP Industries, operates as an industry-leading manufacturer-distributor of top-tier lumber products and premier building materials. Boasting a robust nationwide presence and offering a diverse, comprehensive range of products specifically tailored for both professional builders and DIY homeowners, the company delivers reliable solutions designed to meet every structural and aesthetic need. Backed by industry-leading warranties and a relentless corporate commitment to innovation, ProWood continues to lead the market in product expertise and customer education, ensuring an exceptional experience at every point of contact.
To learn more about ProWood and its extensive product catalog, visit www.prowood.com or contact the company directly by phone.
UFP INDUSTRIES, INC. (NASDAQ: UFPI)
UFP Industries, Inc. is a major holding company whose operating subsidiaries—including UFP Packaging, UFP Construction, and UFP Retail Solutions—manufacture, distribute, and sell a wide variety of high-quality, value-added products. These materials are utilized extensively in residential and commercial construction, packaging solutions, and diverse industrial applications worldwide. Founded in 1955, the corporation maintains its global headquarters in Grand Rapids, Michigan, alongside a vast network of operating affiliates spanning North America, Europe, Asia, and Australia. Additional information regarding UFP Industries and its corporate structure can be found on the company’s official website.
