Brazilian technology startup Imersa has successfully secured $50,000 in its first official funding round, backed by investor Flávio Szenkier. The early-stage financing values the growing enterprise at approximately $750,000, marking a significant milestone for the young company as it looks to expand its footprint in the competitive artificial intelligence and business-to-business sales sectors.
The newly announced investment structure is divided into two distinct phases. Imersa has received an initial disbursement of $30,000, while the remaining $20,000 is directly tied to the achievement of specific performance targets. Building upon this momentum, the startup is already preparing for its next phase of financial growth, with plans to raise an additional $100,000 from a combination of angel investors and venture capital funds in the near future.
Founded in 2023, Imersa specializes in the development of an advanced artificial intelligence sales copilot. The proprietary platform is designed to analyze business-to-business sales conversations in real time, giving revenue teams an immediate tactical advantage. By automatically identifying customer objections as they arise during live calls, the technology provides instant feedback and immersive training simulations. These features are engineered to help sales professionals continuously refine their pitch, overcome persistent customer hesitation, and dramatically improve overall team performance.
Despite being a relatively young enterprise, Imersa’s founders brought substantial industry experience to the table before launching the software-as-a-service platform. Prior to the official rollout of their AI copilot, the team operated as a service provider, delivering specialized sales training and demand generation services to more than 100 corporate clients. This extensive hands-on background provided the founders with deep insights into the everyday challenges faced by B2B sales organizations, directly inspiring the core functionality of their current technology.
The newly secured capital will be deployed strategically across several key areas of the business. Imersa plans to use the funds to further refine and enhance its core technology infrastructure, hire specialized researchers to advance its artificial intelligence models, and acquire high-quality B2B market data to train its systems more effectively. In tandem with these technological upgrades, the startup is preparing for a strategic relocation to São Paulo, Brazil’s premier financial and technological hub, positioning the company closer to vital industry networks and prospective clients.
Alongside its move to São Paulo, Imersa aims to aggressively scale its operational capacity. The company has laid out plans to double its current team, which stands at seven employees, bringing in fresh talent across engineering, product development, and customer success to support its growing user base and expanding technological ambitions.
