Registration is officially open for one of the most anticipated events on the global music calendar as Billboard Latin Music Week prepares to return to the iconic Faena Forum in Miami Beach. Running from October 19 to 22, the premier gathering of Latin music artists, executives, and creators has announced a major addition to its star-studded roster, cementing its status as the definitive destination for industry insight and cultural celebration.
Becky G has officially joined the lineup for the 2026 Billboard Latin Music Week for an exclusive Superstar Q&A session, Billboard announced on Friday, October 2. Her participation highlights a banner year for the multiplatinum artist, who continues to expand her artistic boundaries, celebrate her heritage, and command global audiences across multiple disciplines, industries, and creative platforms.
The announcement comes on the heels of several major career milestones for the Mexican-American superstar. Earlier this year, Becky G released her fifth studio album, Baraja Bendita, which made a powerful debut at No. 2 on Billboard’s Top Latin Pop Albums chart. Adding to her critical acclaim and industry standing, she also earned a 2026 Latin Grammy nomination for song of the year in her capacity as a songwriter for Santana’s soulful track “Mi Gran Amor.”
With these recent accomplishments fueling her momentum, Becky will take center stage at the Faena Forum in Miami Beach during the four-day event, sharing insights into her creative process, her artistic evolution, and her journey as a multifaceted global icon.
A Star-Studded Gathering in Miami Beach
Becky G joins an already massive and diverse lineup of talent confirmed for the 2026 edition of Billboard Latin Music Week. The event brings together some of the most influential and dynamic voices in contemporary Latin music, spanning genres from reggaeton and regional Mexican to Latin pop and alternative sounds.
The expanding roster features a powerhouse group of artists, including Anuel AA, Greeicy, Jay Wheeler, Jessi Uribe, Kany García, Lola Índigo, Maluma, Mau y Ricky, Paola Jara, Pitbull, Quevedo, RaiNao, Rawayana, Ryan Castro, Trueno, Zhamira, and many more. This eclectic mix of established legends and boundary-pushing newcomers reflects the vibrant, borderless nature of today’s Latin music landscape, where traditional roots blend seamlessly with modern global production.
For attendees, the presence of these top-tier artists promises a week filled with deep dives into the state of the industry, artistic masterclasses, cultural discussions, and electrifying live performances.
A Global Career Rooted in Heritage and Evolution
Since her breakthrough in the mid-2010s, Becky G has solidified her position as one of the most prominent and enduring voices in Latin pop. She has cultivated a massive, highly engaged global audience that transcends traditional language barriers, musical genres, and cultural divides.
Over the course of her career, the multiplatinum singer, songwriter, entrepreneur, and activist has amassed an astounding milestone of over 28 billion global streams. Her decorated resume includes six Latin Grammy nominations, an Oscar nomination, a Billboard Music Award, and prestigious accolades from the American Music Awards, the Latin American Music Awards, and the E! People’s Choice Awards. Her influence extends far beyond the recording studio and the concert stage; in 2025, she was named to the TIME100 Next list, a prestigious compilation recognizing emerging leaders who are actively shaping the future across multiple industries.
Despite her immense commercial success and crossover appeal, Becky has consistently evolved as an artist while remaining deeply connected to her Mexican-American roots. Her musical output over the past few years demonstrates a deliberate exploration of her heritage, blending modern pop sensibilities with traditional regional sounds.
In 2023, her album ESQUINAS made a strong debut at No. 3 on Billboard’s Top Regional Mexican Albums chart, earning her a Latin Grammy nomination for the standout track “Por El Contrario.” She followed that success with the release of ENCUENTROS, which debuted at No. 7 on the Top Latin Albums chart, before delivering her most recent project, Baraja Bendita, which secured the No. 2 spot on the Top Latin Pop Albums chart in August.
Bridging Duality and Ownership on ‘Baraja Bendita’
The 17-track album Baraja Bendita serves as a profound artistic statement, featuring hit singles such as “EPA,” “Marathon,” and “Patrona.” The project acts as a musical bridge between Becky G the global pop superstar and Rebbeca the individual, functioning as a symbol of duality, personal ownership, and the freedom to exist fully without creative or personal contradiction.
Speaking about the inspiration behind the project during its release, Becky offered candid insight into her mindset.
“It’s about trusting myself enough to stop choosing between different parts of who I am,” she said in a statement at the time. “For so long, people wanted to define me by one thing: one language, one sound, one version of myself. This album isn’t about becoming someone new. It’s about fully owning every part of who I’ve always been.”
This philosophy of self-acceptance and cultural pride has been a guiding force throughout her career, allowing her to navigate the worlds of Latin music, mainstream pop, and Anglo media with authenticity and grace.
Expanding Influence Across Fashion, Film, and Culture
Beyond her dominating presence in the music industry, Becky G has successfully expanded her cultural footprint into fashion, film, and advocacy. She has collaborated with renowned international designers, graced major fashion week events, and delivered unforgettable live performances on massive festival stages, including her acclaimed set at Coachella.
At the same time, her acting career has continued to grow. She has taken on notable roles in film and television productions, including Power Rangers, the hit series Empire, and DC’s superhero blockbuster Blue Beetle. Her cinematic contributions reached a high point in 2024 when she took the stage at the Academy Awards to perform her Oscar-nominated song “The Fire Inside” from the biographical comedy-drama film Flamin’ Hot.
Whether she is headlining international tours, advocating for social causes, or championing representation for the Latino community, Becky G’s commitment to uplifting others remains a central pillar of her work both on and off the stage.
The World’s Premier Latin Music Gathering
With a rich history spanning more than 30 years, Billboard Latin Music Week stands as the world’s largest and most significant gathering of Latin music artists, producers, executives, and creators. The event serves as the ultimate town square for the Latin entertainment industry, fostering dialogue, collaboration, and business development.
This year’s edition at the Faena Forum will maintain its tradition of delivering high-level discourse through comprehensive panels, thought-provoking conversations, intimate artist roundtables, structured networking opportunities, and brand activations. Additionally, attendees can look forward to the celebrated Billboard En Vivo concert series, which showcases top-tier performances in an up-close-and-personal setting.
Registration and ticket purchases for the event are currently open, with further details and schedule announcements available through the official website at BillboardLatinMusicWeek.com.
The conclusion of Billboard Latin Music Week directly coincides with the 2026 Billboard Latin Music Awards, which are scheduled to air live on Thursday, October 22, broadcasting across Telemundo and streaming simultaneously on Peacock.
