Puerto Rican superstar Anuel AA is preparing to take his iconic Real Hasta la Muerte brand into the live events space, revealing plans to launch a massive multi-artist music festival starting in the summer of 2027.
During an in-depth conversation with Billboard’s co-chief content officer Leila Cobo, the influential Latin music heavyweight shared exciting details about his upcoming international festival venture, which he intends to rotate across different countries each year. While the ambitious project is still in the developmental phase, the announcement marks a significant expansion for the artist’s burgeoning entertainment footprint.
"I’m starting now with the Real Hasta la Muerte Festival," Anuel told Billboard during the interview. "My festival will feature lots of artists. I’ll announce the date soon."
When discussing where the inaugural edition of the festival might take place, the artist indicated that Europe is currently the frontrunner for the debut event. However, specific logistics, including exact dates, host cities, venues, and the official artist lineup, remain under wraps as planning continues.
"The first year, I think we will host it in Spain," Anuel noted, while acknowledging that he was still going back and forth between Chile and Spain for the initial launch location.
Looking beyond the inaugural year, the visionary performer outlined a global roadmap for the property, emphasizing that the event is designed to travel rather than remain anchored in a single market. "Every year it’ll be in a different country," Anuel explained, pointing to several other major Latin American and domestic markets under consideration for future iterations, including Puerto Rico, Mexico, and Colombia.
The announcement of the live music festival arrives alongside a wave of major professional updates from the artist regarding his upcoming musical projects and creative evolution. The live event revelation was part of a broader conversation with Cobo detailing his upcoming release schedule and a renewed passion for songwriting and performance.
Anuel confirmed that his highly anticipated follow-up album, Real Hasta la Muerte 2, is slated for release on November 19. Furthermore, he revealed that he could potentially drop his exploratory regional Mexican music project, a corridos album titled Cartel Real Hasta la Muerte, on the exact same day.
Venturing into the corridos genre has provided a transformative creative spark for the vocalist, who explained that exploring the traditional yet modern style has allowed him to fall in love with music all over again, offering a fresh artistic direction rather than repeating past formulas.
The wide-ranging conversation also touched upon personal and professional milestones, reflecting on his relationship with Colombian megastar Karol G, his decision to embrace sobriety, and how these pivotal life choices have driven him to fundamentally rethink both his daily life and his musical output.
