GRAND RAPIDS, Mich. — ProWood, a leading manufacturer and treater of premium pressure-treated lumber and a premier building products distributor, has announced its upcoming participation in AVANCE Global 2026. Teaming up with retail giant Lowe’s, ProWood is set to take part in high-profile panel discussions and exhibit its latest decking, framing, and outdoor living product lines at Booth 413 within the National Hispanic Construction Alliance (NHCA) Construction Village.
The premier three-day business and cultural event is scheduled for September 14 through September 16, 2026, at the luxurious Bellagio Resort and Casino in Las Vegas. AVANCE Global 2026 is expected to draw an impressive gathering of more than 7,000 business leaders, entrepreneurs, investors, corporate executives, athletes, and cultural innovators. The comprehensive program is meticulously designed to spotlight Latino business achievement, executive leadership, and long-term economic opportunity across various industries.
As part of their collaborative presence at the conference, ProWood and Lowe’s are scheduled to co-host and participate in two distinct panel discussions on Monday, September 14. These sessions will provide critical insights into the evolving landscape of the construction industry, highlighting the vital economic contributions and market influence of Hispanic builders, contractors, and developers.
Darren Bennett, ProWood’s vice president of sales and marketing and an active member of the NHCA Corporate Advisory Council, emphasized the immense strategic value of the event for the manufacturing and distribution brand.
"AVANCE gives us the chance to meet directly with the Hispanic contractors, builders, and developers who are playing an important role in shaping the future of construction," Bennett said. "We’re excited to showcase our products, strengthen relationships across the industry, and support NHCA’s work creating new opportunities for Hispanic construction professionals."
At Booth 413, visitors will have the opportunity to explore an extensive array of cutting-edge decking and outdoor living products manufactured or distributed by ProWood. The brand’s showcase is tailored to meet the demanding standards of modern professionals who require both aesthetic appeal and long-lasting structural integrity in their residential and commercial projects.
In addition to its flagship decking lines, the ProWood team will provide comprehensive product information and demonstrations regarding EDGE trim and siding solutions. This includes a spotlight on the innovative Arris exterior trim. The advanced product pairs state-of-the-art Surestone technology with minimal thermal movement, ensuring that mitered joints remain exceptionally tight and secure even through severe seasonal temperature swings and challenging weather conditions.
ProWood’s prominent presence at AVANCE Global 2026 directly builds upon its deeply rooted and expanding partnership with the National Hispanic Construction Alliance. First announced earlier in the year, the strategic partnership is fundamentally designed to support and expand career pathways, professional development, and business opportunities for Hispanic builders and skilled trade workers across the country.
For those interested in attending or learning more about the programming, comprehensive information and the full agenda for NHCA events at AVANCE Global 2026 are available through the official online portal at NHCA at AVANCE.
Following the conclusion of the Las Vegas event, ProWood’s outreach to the vibrant Hispanic construction community will continue nationwide. The team is scheduled to appear at the upcoming Latino Builders Show on September 24 at the Baltimore Convention Center. During this regional event, the ProWood team will present the interactive ProWood Level Slide Challenge, a specialized contest designed to showcase the smooth, perfectly level surface that can be consistently achieved when building with TrueFrame Joist technology.
ABOUT PROWOOD
ProWood, a trusted brand under UFP Retail Solutions, LLC, and a subsidiary of UFP Industries, stands as the building products industry’s foremost manufacturer-distributor of high-quality lumber and premier building materials. Featuring a robust nationwide presence and a diverse product catalog meticulously tailored to satisfy the requirements of both professional builders and DIY homeowners alike, the company consistently delivers reliable solutions for every application. Supported by industry-leading warranties and an unwavering dedication to continuous innovation, ProWood maintains its position at the forefront of the industry through exceptional customer education and unmatched product expertise, ensuring an extraordinary customer experience at every single touchpoint.
To learn more about ProWood and its comprehensive lineup of building solutions, visit www.prowood.com or contact the corporate team directly at 844-529-5882.
UFP INDUSTRIES, INC. (NASDAQ: UFPI)
UFP Industries, Inc. operates as a dynamic holding company whose specialized operating subsidiaries—UFP Packaging, UFP Construction, and UFP Retail Solutions—manufacture, distribute, and market a broad spectrum of value-added products. These materials are utilized extensively in residential construction, commercial building, protective packaging, and diverse industrial applications worldwide. Established in 1955, the corporation maintains its corporate headquarters in Grand Rapids, Michigan, alongside a vast network of manufacturing affiliates and facilities spanning North America, Europe, Asia, and Australia. Further details regarding UFP Industries and its family of companies are available online at www.ufpi.com.